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Riot! Sauce
'Riot! Sauce' is a hot sauce brand, showcasing three exciting flavours guaranteed to add a kick to every meal. I created a bespoke typeface, logomark and marketing graphics to display the brand's visual identity.
As featured among The Best Condiment Packaging Designs by DesignRush
Packaging design
I created a custom hand-drawn typeface inspired by urban graffiti lettering. I wanted the typeface to be youthful and appealing whilst still retaining the bold edge often seen in graffiti art. This gives the brand more of a
commercial aesthetic.
Logomark
The hand-drawn logomark is inspired by gang tags. The simplicity and bold style is in-keeping with the tone of the brand logo, and the flaming skull represents the sauce's fiery flavour.
Social Media
Instagram stories communicating the brand narrative; the logo typeface, illustrative elements and brand patterns are used throughout to keep the visual language cohesive and memorable.
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