Radience Skincare
'Radience' is a range of ethically produced skincare and bath products, crafted with florals and minerals that promote skin health and improves complexion. The focus is on organic earth-bound ingredients that naturally boost the skin's appearance, leaving the user feeling fresh and rejuvinated.
Logo & logomark
The flowing curves of the chosen typeface create a feminine, youthful aesthetic that still retains a sense of elegance. I paired this with a bold contrasting colour palette of gold, russet brown and blue hues to create a striking and recognisable
brand identity.
I used a different variation of the sun used in the brand pattern to create the distinctive logomark.
Packaging design | Bath Salts
I created bespoke illustration for the bath salts packaging, framing the sun with flowing lines that were inspired by
rippling water.
Tagline : 'Soak / Glow'
Packaging design | Moisturiser
For the box packaging I created a repeat pattern which incorporates both the primary sun illustration with the logo mark. The pattern can be used in multiple colour-ways across the brand to keep it fresh and cohesive.
Social Media
Instagram stories which market the brand narrative to the desired target audience, mainly Women aged 18+.